Barbie effect as Mattel adds 60K sf in El Segundo
Briefly

The firm plans to modernize its real estate by moving into a new 60,000 square foot office in El Segundo, enhancing design and entertainment operations.
David Traughber stated the office expansion is part of a strategy to replace outdated spaces with modern ones that align with future growth.
Mattel continues its foray into film with projects like a Hot Wheels movie and a Masters of the Universe film, leveraging successful IP from the Barbie movie.
The El Segundo office market has shown resilience compared to other areas in Los Angeles County, making it a strategic location for Mattel's expansion.
Read at therealdeal.com
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