Danielle Zaslavsky, a Ukrainian American influencer, introduced morkovcha, a Korean carrot salad, to a wide audience through her TikTok videos. The salad, a staple from her upbringing, originates from ethnic Koreans who lived in the former Soviet Union. Despite its growing popularity and millions of views, her videos fail to clarify the salad's name origins and cultural significance. Many followers have since created their own versions, but Zaslavsky emphasizes the importance of sharing her heritage through traditional recipes passed down from her great-aunt, who played a significant role in her culinary education.
Throughout the rest of 2024, Zaslavsky continued to post more morkovcha in repurposed glass jars, explaining how her great-aunt ferments the carrots with garlic, vinegar, oil, and red pepper.
I was genuinely surprised to learn how many people were unfamiliar with morkovcha, as it was a staple in my upbringing. It is really meaningful ... to have the opportunity to share a piece of my heritage.
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