The article discusses McDonald's marketing strategy, particularly how it utilizes the absence of popular items like the McLobster to create consumer anticipation. Introduced in 1993, the sandwich used 100% Atlantic lobster meat but faced supply issues and profitability challenges, leading to its limited geographic availability over the years. Despite its ups and downs, the McLobster developed a cult following in New England during its seasonal returns, illustrating McDonald's ability to generate nostalgia and demand through scarcity.
The McLobster, featuring 100% Atlantic lobster meat, initially debuted in 1993 but struggled with supply issues leading to its limited market presence.
Despite its ups and downs, the McLobster became a beloved summer staple in New England, showcasing McDonald's ability to create nostalgia around seasonal offerings.
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