Orange juice, once a kitchen staple, is experiencing a significant decline in consumption, with levels reportedly dropping over 50% since 2000. Factors contributing to this decline include changing consumer preferences, health issues, rising prices, and external challenges such as trade wars, hurricanes, and the spread of citrus greening disease. The U.S. Department of Agriculture forecasts production in Florida, a key orange-producing state, to fall to its lowest levels since before World War II. While some grocery prices are decreasing, the industry's challenges seem far from over, as growers struggle with crop damage and disease.
The decline in demand for orange juice has been significant, influenced by changing consumer preferences, rising health concerns, and external pressures like climate change and trade wars.
According to the U.S. Department of Agriculture, Florida's orange crop production will see a drastic reduction in 2024-2025, expected to be at pre-World War II levels.
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