Country music saw a surge in popularity this year, becoming mainstream as evidenced by festivals, movie soundtracks, and social media trends surrounding emerging artists.
The soundtrack of 'Twisters' featured top country artists like Thomas Rhett and Miranda Lambert, driving its success and sparking the trend of TikTok users sharing their dances.
Spotify's declaration of 2024 as the year of the cowgirl is highlighted through playlists such as 'neon cowgirl,' indicating the genre's evolving influence in popular culture.
Dasha's track 'Austin (Boots Stop Workin')' exploded on TikTok, showcasing the power of social media in propelling new talent and country music into the spotlight.
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