NASCAR has taken a significant step in marketing by launching a bold promotional campaign in Times Square for the second season of its Netflix docuseries, NASCAR: Full Speed, set to release on May 7. Featuring an eye-catching image of Joey Logano's Ford Mustang, the campaign aims to attract urban audiences, similar to how F1 captured new fans with its own Netflix series. The trailer released recently indicates that Season 2 will deliver intense drama and excitement, potentially broadening NASCAR's appeal within urban demographics.
The promotional image showcases not only the thrill of NASCAR pack racing but also includes the release date of the new season. Joey Logano's Ford Mustang is at the forefront.
NASCAR hopes to tap into the same urban crowd that F1 hooked with Drive to Survive, transitioning their brand into a must-watch TV series.
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