"The Dodgers' marketing team is leaning into the 'bad guy' narrative, even if the players are just along for the ride. Mookie Betts stated, 'You can call us whatever you want to call us. At the end of the day, you've got to go play the game. Villains, not villains, whatever -- the game will determine who wins and who loses.'"
"Max Muncy expressed that the Dodgers always have a target on their backs, stating, 'It's just going to be even bigger now. It's a challenge, but it's something we get to look forward to. We get to embrace it. That's what makes it fun.'"
The Dodgers' marketing strategy features a hype video that emphasizes their 'bad guy' persona, narrated by Jason Bateman. Players like Mookie Betts focus on gameplay rather than external perceptions, while Max Muncy acknowledges the challenge of being a target for opponents. The team, having achieved recent championships, faces heightened scrutiny and competition, which they view as an opportunity to embrace the challenge of being a top team in the league.
Read at ESPN.com
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