Shohei Ohtani's move to the Dodgers has triggered what many call the 'Ohtani Effect,' resulting in increased cheers, better TV ratings, and a spike in Japanese tourism. The 2024 World Series victory underscored his impact. Ohtani's popularity has influenced Dodger Stadium to expand its Japanese-themed concessions, attracting a diverse fan base while introducing unique menu items like takoyaki and a chicken katsu sandwich. Dodgers CEO Stan Kasten noted changes in demographics and merchandise that reflect Ohtani's influence, pointing to his transformative role both on and off the field.
"[Ohtani] has brought new fans," Dodgers CEO Stan Kasten told MLB.com. "He's changed the mix of demographics at our stadium for games. We have changed some of the merchandise [and] some of the concession offerings."
The Ohtani effect extends beyond just the scoreboard. Dodger Stadium has embraced the popularity of the Japan-born star, along with pitchers Yoshinobu Yamamoto and Roki Sasaki, expanding its Japanese concessions to reflect the increased interest.
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