In February 2023, Dodgers president Andrew Friedman observed Japan's Samurai Japan team, noting their talent and a large, enthusiastic crowd. He recognized the potential of enhancing the Dodgers' brand in Japan, sparked by seeing numerous fans wearing MLB hats. This experience led the team to contemplate cornering the Japanese market by acquiring top talents like Shohei Ohtani, Yoshinobu Yamamoto, and Roki Sasaki, aiming for a "dream scenario" of building a strong fanbase in the country and broadening their appeal as a franchise.
Friedman observed roughly 20,000 passionate baseball fans in Japan, many wearing MLB team hats, leading to thoughts of Dodgers becoming Japan's favorite MLB team.
The Dodgers envision transforming their brand in Japan—competing for talent like Shohei Ohtani and maximizing their potential by capitalizing on Japan's baseball culture.
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