In Tokyo, Shohei Ohtani’s star power is omnipresent across advertisements, products, and media, even though he plays in the U.S. for the Dodgers. His recent return to Japan for games against the Cubs has drawn extraordinary interest, manifesting in ticket prices reaching up to $10,000. Ohtani's successful dual-role as a pitcher and hitter has made him a unique sports figure, resulting in substantial endorsement opportunities that enhance his international brand as he signed a historic $700 million deal after leading the Dodgers to a World Series win.
Ohtani's visibility in Tokyo—from billboards to vending machines—illustrates his immense popularity as a sports icon, embodying a modern-day sensation akin to Babe Ruth.
The anticipation surrounding Ohtani's return to Japan for Dodgers' opening games is palpable, with ticket prices reflecting his superstar status and record contracts.
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