Dodgers' Stan Kasten: Shohei Ohtani's Marketing Appeal Exceeds Team's Initial Projections
Briefly

"We are a global brand. Right at the top near the top of all sports brands around the world. When you combine that with the brand of Shohei... It's going to be much bigger an impact, both for (the Dodgers) and Major League Baseball in general, than we even projected."
In December, the Los Angeles Times estimated Ohtani "could easily net the club $50 million annually in additional marketing and advertising revenues."
Read at Dodgers Nation
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