"The Dodgers will now play their games on UNIQLO Field at Dodger Stadium, marking an unprecedented move for MLB's third-oldest venue, which had not sold naming rights before."
"Corporate sponsorships have become increasingly visible in recent years, with teams wearing sponsorship patches on their jerseys during the 2023 season, permitted under the collective bargaining agreement."
"The Dodgers chose SPORTFIVE to help secure a jersey patch agreement and the field presenting partner, reflecting a broader trend in MLB towards corporate partnerships."
The Los Angeles Dodgers announced a partnership with UNIQLO, granting naming rights to their field, now called UNIQLO Field at Dodger Stadium. This marks a significant change for the iconic stadium, which had not previously sold naming rights. The Dodgers will maintain a distinction between the stadium and field names. Corporate sponsorships are increasingly common in MLB, with teams now wearing sponsorship patches on jerseys. The Dodgers worked with SPORTFIVE to secure this agreement, which will last through the 2027 season, following a trend of collaboration with Japanese companies since Shohei Ohtani's signing.
Read at Dodger Blue
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