"At a time when the presence of Shohei Ohtani has transformed the global branding of the Los Angeles Dodgers, the team has agreed to a deal with fashion giant Uniqlo to become Dodger Stadium's official field presenting partner, multiple sources tell The Athletic, attaching a sponsorship to the historic ballpark for the first time in its 64-year history."
"However, Uniqlo will hold the rights to the playing field, which will likely be named Uniqlo Field at Dodger Stadium."
Dodger Stadium, opened in 1958, has maintained its iconic status while undergoing modernizations. The Dodgers historically resisted the trend of selling naming rights, remaining one of only eight MLB teams without such deals. However, the team has now agreed to a partnership with fashion company Uniqlo to become the official field presenting partner. Notably, the Dodgers refused to sell the stadium's name itself, instead creating a dual naming structure where the playing field will be called Uniqlo Field at Dodger Stadium. This decision aligns with the team's global branding expansion, particularly following Shohei Ohtani's arrival. The Dodgers partnered with SPORTFIVE in 2022 to explore partnership opportunities, and the official announcement is expected before Opening Day.
Read at Dodger Blue
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