"My heart breaks as we all watch the horror continue to unfold across Los Angeles and completely upend so many lives. The devastation that these fires have caused is unthinkable," Fanatics CEO Michael Rubin wrote in a statement.
"Many people I consider family, including our employees based there, have been directly affected, and our organization is rallying together to try and make a real impact as fast as possible."
The American Red Cross is working to provide assistance to those affected by these fires and the LAFD Foundation is providing much-needed support and equipment to first responders.
Every club has an L.A. Strong shirt with their logo on it being sold by Fanatics. All proceeds from the L.A. Strong merchandise will be donated directly to the American Red Cross and the Los Angeles Fire Department Foundation.
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