Only a few months after Steve Ballmer purchased the LA Clippers in 2014, he and his staff began reconsidering everything about the franchise: where it should play, what its logo should look like, what colors it should use, even the name 'Clippers' itself.
Feedback from fans was consistently against a potential name change, team officials said, describing the fan response to any suggestion of a name change as 'outright hostility.'
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