Chipotle Mexican Grill has creatively linked its promotion to the NBA Finals starting June 5. The initiative responds to coach's challenges during live match broadcasts featuring the Indiana Pacers against the Oklahoma City Thunder. Fans will need to engage with @chipotletweets on X, where a hidden keyword will be revealed after each challenge. The first 5,000 fans who text this keyword to a designated number will receive a valid code for a free entree, expiring five days after issuance. The detailed terms can be found on Chipotle's website.
Chipotle Mexican Grill has tied its latest promotion to the NBA Finals, engaging fans by offering free entrees based on coach's challenges during live broadcasts.
During the games, fans can look for hidden keywords posted on Chipotle's social media account following successful coach's challenges to win free entrees.
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