WWE Informs Viewership Of Tyrese Haliburton | Defector
Briefly

NXT opened on a sour note last night with Ethan Page's championship contract signing against Trick Williams falling through, despite pleas from NXT GM Ava.
Tyrese Haliburton, the two-time NBA All-Star and Olympic gold medalist, unexpectedly facilitated the contract signing during a segment, showcasing the crossover appeal of sports celebrities in wrestling.
Fans in Florida booed Haliburton initially, but when introduced, the crowd intensified their reactions, highlighting the challenges of wrestling promotions integrating unfamiliar celebrities.
WWE cleverly presents celebrity guest appearances, explaining their significance to the wrestling audience multiple times to bridge the gap between sports entertainment and pro wrestling.
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