Big, "irresistible" ideas are born when a promise meets a big idea. A promise is personal and emotionally charged, providing novelty, security, ease, and significance.
Novelty creates the potential for change, offering hope for new opportunities and improvements. New things excite us and stimulate our desire for different outcomes.
Safety is a basic human need, essential for emotional wellbeing. To reinforce your promise's credibility, utilize testimonials, case studies, and reliable reviews.
The 4-Hour Work Week became a bestseller not just due to Tim Ferriss' celebrity, but because it presented a compelling and revitalized approach to outsourcing.
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