10 things to do if your martech solution vendor gets bought | MarTech
Briefly

The most important thing is to understand why you are using the solution in the first place. What are the use cases for it? Will it continue to fulfill those needs? 'Protect yourself by really knowing why you picked something to begin with.'
Company A bought Company B for a reason. Usually, it's to improve existing technology or move into a new space. The buyer likely tell you why the two will work well together and provide you with something better than ever. However, those typically take years to materialize.
Your legal team should review existing contracts to see if it has any 'in the case of being purchased' clauses. Find out what happens to service-level agreements (SLAs), pricing terms and licensing agreements. Are there exit clauses in case of dissatisfaction? Also, research how the buyer differs culturally from the original vendor.
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