"Each of the parties in the Adidas suit have stepped into the supposed commercial field of the other company before.Adidas has partnered with Gucci to create a $3,000 duffel bag...[while] Thom Browne has partnered with Football Club Barcelona to make the club's regular game jerseys."Engagement in proactive IP litigation by global companies is the bedrock of trademark enforcement, and Adidas is no stranger to this strategy.
#back #social-media #specifically #consistently #manufacturers #confrontation #intellectual-property #commodities #sports-fans
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