As the trade war with China escalates, Vietnam is increasingly seen as a viable alternative for manufacturing, offering lower labor costs and advantageous trade agreements such as CPTPP and EVFTA. However, companies must navigate Vietnam’s unique intellectual property landscape, particularly regarding trademark cancellation, use, and enforcement. Vietnam's trademark law permits third parties to file non-use cancellations after five years, longer than many other jurisdictions. Understanding these local laws is essential for effective brand protection and operational success in the region.
Vietnam's rapidly improving infrastructure and competitive labor costs are attracting companies seeking alternatives to China, with intellectual property implications becoming a crucial consideration.
The Vietnamese trademark system allows for non-use cancellations after five years, posing challenges for companies unfamiliar with local laws, which differ significantly from those in the US and EU.
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