"The lawsuit adds that it is in clear contravention of the general principle of good faith, and of the rules on fair competition and commercial ethics as there is a clear interest in commercial exploitation on the part of the defendant to take advantage of the fame of our client by obtaining a trademark registration that evidently seeks to be related to Pedro Pascal for profit, and on the basis of distracting consumers toward an erroneous commercial origin."
"According to Herrera's lawyer, from the Estudio Armate firm, the brand name was based on Pedro for Pedro Jimenez, the grape variety used to make pisco, and Piscal because it is directly related to pisco. It is a play on words but with no reference to the actor. He also pointed out that the image used on the bottle and website is that of a man next to a dog and not one of the actor."
David Herrera registered the pisco brand Pedro Piscal at INAPI in 2023 and launched it in 2024 as a premium 40% pisco sold at $12 a bottle. Actor Jose Pedro Balmaceda Pascal filed a lawsuit seeking annulment, arguing the name induces error and would mislead consumers into believing the actor is behind the product. The actor's law firm said the brand is graphically and phonetically almost identical to his name and breaches good faith, fair competition, and commercial ethics. Herrera's lawyer said the name references the Pedro Jimenez grape and pisco and the bottle image shows a man with a dog, not the actor.
Read at english.elpais.com
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