David Herrera registered the brand name Pedro Piscal with a Chilean commercial regulator in 2023 and began selling his pisco in off-licences and restaurants. Herrera stated, 'We tried a few names and Pedro Piscal stuck.'
There are several iconic cocktails-from the Bobby Burns to the Singapore Sling to the Vieux Carré-that call on Bénédictine . But despite the cocktail revival's best efforts, there are dozens more that have remained in obscurity. Shawn Lickliter, owner of the newly opened Vandell in LA's Los Feliz neighborhood, is perhaps the perfect practitioner to steward long-lost drinks made with the liqueur back into the spotlight.
The lawsuit adds that it is in clear contravention of the general principle of good faith, and of the rules on fair competition and commercial ethics as there is a clear interest in commercial exploitation on the part of the defendant to take advantage of the fame of our client by obtaining a trademark registration that evidently seeks to be related to Pedro Pascal for profit, and on the basis of distracting consumers toward an erroneous commercial origin.