"David Herrera registered the brand name Pedro Piscal with a Chilean commercial regulator in 2023 and began selling his pisco in off-licences and restaurants. Herrera stated, 'We tried a few names and Pedro Piscal stuck.'"
"Pedro Pascal filed to take control of the brand name on account of its similarity with his own name and brand, despite not attending a court hearing."
"Chilean entrepreneurs have previously faced Hollywood A-listers in court over cheeky brand names, such as Miel Gibson, which won the right to keep its name after a lawsuit."
"Matias Jara, who runs Star Wash, noted, 'Chileans are mischievous, that's the thing. We are always messing around and joking.'"
Pedro Pascal is involved in a legal dispute with David Herrera, who registered the pisco brand Pedro Piscal in 2023. Pascal claims the name's similarity to his own is problematic. Herrera expressed surprise at receiving legal communications from a celebrity. This case follows other instances where Chilean businesses faced legal challenges from Hollywood figures over playful brand names. Examples include Miel Gibson and Superpan, both of which successfully defended their names against legal actions. Chilean culture embraces humor and wordplay in branding, as seen in various local businesses.
Read at www.theguardian.com
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