"Commentators who had spent months watching the model's preview clips declared that something had shifted fundamentally, suggesting a technology that could conjure moving images from text was the beginning of the end for certain human work."
"OpenAI's own communications described Sora 2 as potentially 'the GPT-3.5 moment for video,' signaling a threshold crossed, as it reached a million downloads faster than ChatGPT."
"By January 2026, downloads had fallen 45%. The social layer built around it, a TikTok-style feed of AI-generated clips, never congealed into a daily habit."
OpenAI's Sora 2 app, released in September, generated significant buzz for its ability to create video from text. Critics warned of potential job losses in creative fields. Despite its technical success and rapid downloads, user engagement dwindled, with a 45% drop by January 2026. The app's social features failed to foster a habitual user base, leading to its shutdown in March 2026, not due to technical failure but lack of sustained interest.
Read at TNW | Opinion
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