Lululemon has initiated legal action against Costco over the sale of unauthorized duplicates of its athleisure apparel. The lawsuit claims that Costco is benefiting from Lululemon's established reputation by selling products that infringe on their patents under the Kirkland private label. Lululemon argues that this practice leads to consumer confusion regarding the origin of the Kirkland products. They are seeking a jury trial to halt the sale of these alleged duplicates and requesting monetary damages for the infringement violations.
Lululemon has filed a lawsuit against Costco for selling lower-priced duplicates of its popular athleisure clothing, alleging infringement of its patents.
The lawsuit claims Costco unlawfully traded on Lululemon's reputation and goodwill by selling unauthorized apparel and benefiting from the ambiguity of its Kirkland brand.
Lululemon’s spokesperson emphasized the company's commitment to protecting its intellectual property rights and pursuing legal action when necessary.
Among the disputed products are Lululemon's Scuba hoodies, Define jackets, and ABC pants, which Costco allegedly duplicates at significantly lower prices.
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