Lululemon has filed a lawsuit against Costco for allegedly infringing on its intellectual property rights related to apparel designs, including the ABC pants. Joe Ng, CEO of fashion studio Shift, analyzed the pants from both companies, noting common techniques used by Costco. While Ng respects Lululemon's superior design, he expressed concern that the brand's legal actions may overreach, potentially impacting smaller companies. Lululemon maintains it takes the enforcement of its intellectual property rights seriously, while Costco has not commented publicly on the lawsuit.
Ng stated that while he acknowledges Lululemon's superior design, he is concerned that the company is overreaching in claiming legal control over commonly used design elements, which poses a threat to smaller companies.
A spokesperson for Lululemon emphasized the company's commitment to protecting its intellectual property rights, mentioning significant investments in research, development, and design.
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