The article highlights the misconception that small businesses are safe from cyberattacks, referring to this as the 'small target illusion.' AT&T's Senthil Ramakrishnan emphasizes that over half of cyberattacks target small and mid-sized enterprises (SMEs), putting them at risk due to inadequate security measures. The article explains that attacks usually aren't aimed specifically at individual businesses but rather target a wide array of smaller entities, as they often have weaker defenses that are easier to breach, leading to a cumulative effect for attackers.
PM Images/Getty Images I have given hundreds of cybersecurity-related webcasts and presentations, written hundreds of cybersecurity-related articles, and been involved in hundreds of one-on-one cybersecurity-related meetings with clients. Someone will always respond, comment, or protest that their business is too small for a hacker's attention. Small target illusion.
But none of these folks understand the economics of a hack when it comes to small businesses. There isn't a random guy out there who's decided to target your business.
AT&T assistant vice president of technology, Senthil Ramakrishnan, called this issue a "small target illusion." He told ZDNET: "Half or more of all cyberattacks target small and mid-market businesses, yet most SMBs still don't have adequate cybersecurity measures in place. Historically, most SMBs have believed what I call a 'small target illusion,' or that they are too small of a target for cyberattacks. This illusion creates a false sense of security, leaving them exposed to hackers who see SMBs as easier entry points with weaker defenses."
Also: These 10 weak passwords can leave you vulnerable to remote desktop attacks When it comes to cybersecurity attacks against small businesses, it's true it's very rare that any given attack is specifically aimed at a particular small business.
Instead, hacking small businesses is a numbers game, where each small business successfully hacked contributes a tiny bit to the overall take of a hack attack.
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