"We see great potential in the US Cyber Trust Mark Program," said Michael Dolan, senior director and head of enterprise privacy and data protection at Best Buy. "It is a positive step forward for consumers and we are excited about the opportunity to highlight this program for our customers."
The Cyber Trust Mark is intended to incentivize companies to apply cybersecurity best practices to the internet-connected devices they produce. The White House compared the Cyber Trust Mark to the Energy Star label, which educates customers about a product's energy use and influences companies to make their appliances meet the Energy Star standards.
As cyberattacks are becoming more frequent, the Justice Department actively intervened in 2024 to disrupt a cyberattack targeting consumer routers and connected cameras.
Amazon supports the U.S. Cyber Trust Mark's goal to strengthen consumer trust in connected devices, showcasing the importance of this initiative in today's technology landscape.
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