The U.S. government will launch its cybersecurity labeling program for consumer internet-connected devices in 2025, enabling informed security decisions for consumers.
The Cyber Trust Mark will be similar to the Energy Star initiative, aimed at improving the security of consumer devices like routers and smart cameras.
Retailers like Best Buy and Amazon will promote products with the Cyber Trust Mark, which includes a QR code for security details.
U.S. deputy national security adviser Anne Neuberger confirmed an executive order to mandate the government purchase only Cyber Trust Mark certified products starting in 2025.
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