SEO poisoning is a tactic used by cybercriminals to manipulate search engine results and then direct users to malicious websites which often look genuine. When users click on these links they are taken to sites that expose them to malware that often immediately downloads which can compromise the computer's security and potentially lead to data theft or device infections.
Doing a quick Google search is an easy way to find a company's customer service phone number, but scammers will often purchase ads to appear at the top of the search results to trick unsuspecting people.
They receive these calls, sometimes hundreds daily, and they convincingly mimic a technician. To avoid this, experts suggest skipping the ads and going straight to the company website to get their contact information.
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