Marriott's need to enhance cybersecurity measures arises from the long-term data breach affecting 131.5 million customers, a situation that highlights serious vulnerabilities in their data protection protocols.
The investigation disclosed that intruders managed to infiltrate Starwood's guest reservation system undetected for four years, exposing the company to significant liability for customer data safety.
As part of the multistate settlement, Marriott is required to overhaul its data security practices, a move prompted by a substantial breach of trust with its customers.
With the involvement of 50 attorneys general, Marriott's $52 million settlement reflects the seriousness of the breach and the collective demand for strengthened cybersecurity across the hospitality industry.
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