Hari Ravichadran, founder of Aura, experienced a highly sophisticated scam where scammers impersonated a victim with personal details to solicit a fraudulent transaction.
The scam was meticulously crafted, including emails from seemingly legitimate sources and even offered a Zoom meeting with a supposed bank employee, highlighting the new level of personalization.
Ravichadran noted that the fraud effort was particularly disarming because it played on genuine human concerns, making it difficult to dismiss out of hand.
The incident underscores a worrying trend: scammers are evolving from generic tactics to highly personalized approaches, leveraging AI and social media data for their schemes.
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