Big league sports significantly contribute to cultural identity and economic growth, with sports travelers spending over $52 billion annually in the U.S. alone. This spending supports local businesses and generates tax revenue. As security threats escalate, leagues implement advanced measures, including threat intelligence tools, to ensure the safety of events like the Super Bowl, attracting millions of viewers and substantial brand sponsorship. Protecting against diverse threats, from cyberattacks to physical assaults, is vital to maintaining the integrity and safety of these events.
High-profile sporting events are increasingly being targeted by those seeking to cause disruption or harm. One recent example is the 2024 Paris Olympics, which faced more than 140 cyberattacks.
77% of Americans tuned in to "the Big Game" in February 2024... making it a key event for brand sponsorship.
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