"The US Cyber Trust Mark embodies public-private collaboration," the White House stated in a release. "It connects companies, consumers, and the US government by incentivizing companies to build products securely against established security standards and gives consumers an added measure of assurance - through the label - that their smart device is cybersafe."
Steps to get the program up and running have continued over the last year and a half. In March, the Federal Communications Commission (FCC) approved the program in a bipartisan, unanimous vote.
Now, as Biden navigates his last couple weeks in office, the White House has launched the US Cyber Trust Mark. The green shield logo will adorn any product which passes accreditation tests established by the US National Institute of Standards and Technology (NIST).
Some companies, like Best Buy and Amazon, plan to showcase labeled products for consumer's easy discovery.
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