Check Point expands customer advocacy program to drive 'hands-on' support
Briefly

Check Point has introduced expanded partner and customer advocacy management services aimed at enhancing direct access to cybersecurity expertise. The services, unveiled at CPX 2025 in Las Vegas, include Partner Advocacy Management for partners/MSSPs and Customer Advocacy Management for enterprise end users. These initiatives emphasize collaboration and streamlined communication to address the increasing frequency of cyber attacks — up 44% year-over-year. This proactive approach allows organizations to optimize security operations, drive efficiency, and maintain a strong defense against evolving threats.
Check Point's Advocacy Services reflect the growing demand for dedicated engagement in battling complex cybersecurity challenges as cyber attacks rise by 44% year-over-year.
Through our Advocacy Services, we act as true trusted advisors, working proactively with partners and customers to strengthen security and prevent issues before they occur.
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