The marketing campaign for Lilo & Stitch in 2002 introduced a fresh approach for Disney by irreverently altering scenes from their classic films. Director Chris Sanders shared insights on how the idea originated, suggesting that the film, once released, would integrate Lilo and Stitch into Disney's character lineup. The commercials featured Stitch humorously wrecking iconic moments from Beauty & the Beast and The Lion King, resonating with audiences as both a playful nod to Disney’s history and an introduction to a character who would become immensely popular.
"It’s almost like they’re going to invade the Disney universe, which sparked the idea for an ad where Baby Simba is replaced by Stitch."
"The irreverent ads broke from tradition, showcasing Stitch disrupting iconic Disney scenes and reflecting a new wave in the company’s marketing approach."
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