Chris McGurk emphasizes that the rise of independently financed horror movies is not merely a trend; it's a strategic shift in filmmaking that allows creators more freedom and innovation. He notes that audience engagement and the effective use of online marketing have played crucial roles in the success of these films, granting them the ability to become bonafide hits despite their low budgets. This approach has revolutionized how horror is perceived and consumed in the industry.
In their discussion, Chris also highlights the importance of niche marketing strategies tailored specifically for horror films. He mentions that understanding audience demographics and leveraging social media platforms for targeted advertising can yield significant returns on investment. The increasing sophistication of independent filmmakers in utilizing digital tools has transformed the landscape, making the horror genre more accessible and appealing to both audiences and investors alike.
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