The expansion of the NBA playoffs to include a play-in game has de-emphasized the importance of the regular season, a critical component for ticket sales and TV revenue.
The in-season tournament, despite being branded as the Emirates NBA Cup, remains a significant marketing gimmick with little competitive value, raising questions about its effectiveness.
The NBA's decision to feature vibrant, non-traditional court designs has drawn criticism, but it's ultimately a business strategy aimed at enhancing TV production value amid a massive broadcasting deal.
As the NBA navigates its in-season tournament, its success will be measured by audience engagement and financial performance, placing the onus on fans to dictate the tournament's value.
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