Chrissie discusses her unique creative journey in a campaign influenced by nostalgia, particularly from early narrative computer games and adventure books. During the process, she had unprecedented creative freedom, resulting in videos described as moving collages that blend otherworldly and psychedelic scenes. Despite challenges during the shoot, including extreme heat, collaborative efforts with the Element team and DP Jérémy Hugues allowed for an intuitive production approach. Creative pitching was initially difficult due to the unconventional concepts, but the openness of her team provided vital support throughout the project.
"It's probably the most creative freedom I've ever had, which was incredible but also a bit bamboozling at points."
"At the core of it, these videos are like moving collages, different parts that work together to create otherworldly scenes, often psychedelic."
"Portals and eagles and snake costumes can be a lot to digest, but luckily the Element team were very open minded and trusting of the vision."
"We both read these (early single-player narrative computer games) when we were kids and were heavily influenced by the storytelling, you really had to use your imagination."
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