Let's Talk About 'Sinners' and Profitability
Briefly

The release of Ryan Coogler's horror film 'Sinners' has sparked controversy regarding media coverage of its box office performance. Despite opening to strong numbers, critics have highlighted potential racial bias in how the film's success has been reported, comparing it to the more favorable coverage of similar films like Tarantino's 'Once Upon a Time in Hollywood.' Ben Stiller publicly questioned why an original film with a $63 million opening faces such scrutiny. Coogler's decision to secure rights reversion to the filmmaker after 25 years was also a point of contention among industry insiders, emphasizing the film's significance in portraying Black culture.
After weeks of scrutiny, critics are asking why Ryan Coogler's horror film 'Sinners' is treated differently compared to similar films from previously celebrated filmmakers.
Ben Stiller questioned the media's coverage, stating that a $63 million opening for an original film is impressive and shouldn't be undermined so quickly.
Franklin Leonard highlighted a disparity in media coverage between 'Sinners' and Quentin Tarantino's 'Once Upon a Time in Hollywood,' pointing to potential racial bias in narratives.
Coogler emphasized the importance of his film’s deal for representing Black culture, contrasting the investment in rights with other major films.
Read at IndieWire
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