""In today's ultra-fragmented media landscape, brands need a true 360-degree relationship with audiences," said Casper Shirazi, founder of strategic brand-entertainment partner Storyfied Ventures."
""Short-form can drive discovery, but long-form screen content is what holds attention, deepens engagement, and creates lasting affinity," he said. "There is no shortage of content, but there is a shortage of owned narrative IP.""
"What brands are pursuing isn't content, but assets. That objective doesn't map cleanly onto film financing, or even filmmaking as it has traditionally functioned."
Independent film is facing significant challenges with financing and distribution becoming increasingly difficult. Brands are moving towards storytelling, hiring studio executives and experimenting with new formats. However, brands are not stepping in to finance traditional film and television; instead, they are focused on creating owned narrative intellectual property (IP). This shift reflects a strategic change in how brands engage with audiences, emphasizing the need for deeper connections rather than just content creation.
Read at IndieWire
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