Amazon's film production studio, under the leadership of Courtney Valenti, aims to release 14 blockbuster films yearly to revitalize the in-person cinema experience, despite mixed results over the past decade. This strategy is set against a backdrop of declining box office revenues and changing viewing habits, particularly among younger audiences who favor streaming services. Critics highlight the unaffordability of cinema and the lack of significant improvements to the movie-going experience, as theaters focus on renovations rather than lowering admission costs or improving advertising practices.
Amazon's studio arm has struggled to achieve box office success, but it plans to release 14 commercial films annually to revive the in-person cinema experience.
Despite shifting viewing habits favoring streaming, Amazon aims to draw audiences back to theaters, a move that overlooks the declining cinema attendance post-COVID-19.
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