AI is changing how directors and cinematographers work-but not the way you might think
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AI is changing how directors and cinematographers work-but not the way you might think
"Michael Goi, former president of the American Society of Cinematographers, noted that there was widespread panic about AI replacing jobs, but he believes that fear has been overblown. He highlighted the challenges of using AI tools to generate specific shots, stating, 'Caleb had a very clear vision, and it was a struggle to even get close.'"
"Despite advancements in AI video tools, they remain limited to short-form content, typically generating clips of up to two minutes in 4K quality. This limitation is advantageous for the increasing number of creators focused on vertical series, allowing them to experiment with new video-generation models before public release."
AI is reshaping the roles of directors and cinematographers by automating tedious tasks, allowing them to focus on creative aspects. Tools like Google's Veo3 and Pika Labs are making headlines for their capabilities, but the real impact is felt in the workflow. Concerns about job replacement have been overstated, as AI still struggles with video consistency. Current AI tools are primarily effective for short-form content, which is beneficial for creators working on vertical series and testing new models.
Read at Fast Company
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