David Cross, alongside climate scientist Michael Oppenheimer, is utilizing humor to raise awareness of global heating in a new video. This approach aims to connect with audiences who might not be reached by traditional climate narratives. The video, produced by Climate Science Breakthrough, seeks to demystify climate science and make it accessible to everyday people, emphasizing the importance of engaging content. As the movement grows, more scientists may collaborate to harness comedy's power in climate communication, aiming to spark broader discussions and actions against climate change.
Humor, as I think has been shown over centuries, is a very effective way to get people to absorb the information, said Cross.
We're aiming to reach beyond the converted and depolarize the debate, said Ben Carey, one of the video's producers.
If the new video is well-received, they'll enlist more scientists and experts to produce more of them, he said.
These projects could help reach people who experts aren't often reaching, said Oppenheimer.
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