The fact is that the accident, which claimed the lives of seven elves, also destroyed our moon, candy-cane, unicorn, and treasure-chest cookie molds.
Please believe that if the tone of our "Oops! All Rainbows!" commercials seemed glib, or even celebratory, that was not our intention.
A rush to judgment about what went wrong is simply not productive.
Yes, the old oven worked for millennia without a single mishap, but it was heated by a friendly dragon whose appetite for sugar was unsustainable.
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