"Companies can choose to abstain from April Fools' jokes, focusing instead on productive actions that benefit the world or their business, which is a net positive."
"Creating a real product or service as an April Fools' joke can be harmless, as it provides something tangible for customers, even if it was initially presented as a prank."
"Being upfront about a joke can undermine its purpose, as it may not fool anyone, yet it still allows companies to engage without misleading their audience."
"Successfully tricking customers with a deceitful April Fools' joke can lead to annoyance and backlash, proving that the idea of 'no bad publicity' is often false."
Companies with social media presence in 2026 have four options for April Fools' Day: abstain from jokes, create a real product, clarify the joke upfront, or deceive customers. Abstaining is seen as a positive choice. Creating a real product can be harmless, while clarifying a joke may defeat its purpose. Deceiving customers can lead to annoyance and negative publicity, challenging the notion that any publicity is good publicity.
Read at The Verge
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