"The current slogan, 'Driven to Discover,' has served Minnesota well over the last two decades, but a more comprehensive brand position will serve the University in strengthening and advancing its mission and priorities in this current climate."
"Susan Hagen, university director of creative services, said that the institution's branding needs to be a little less Minnesota humble and a little more bold and proud of the amazing work that we do here."
"The new tagline is just one component and lacks context without understanding how it will be used in videos, ads, signage, websites, social media, etc., and with a unified and integrated marketing communications strategy."
The University of Minnesota has introduced a new slogan, 'Leave a Future,' which has sparked criticism from students and local media. The previous slogan, 'Driven to Discover,' was well-received over two decades. University representatives emphasize the need for a branding strategy that reflects their commitment to education and community. A $15 million marketing contract aims to enhance the university's branding over five years. The new slogan is part of a broader marketing strategy that includes various media and community engagement efforts to gather personal stories related to the theme.
Read at Inside Higher Ed | Higher Education News, Events and Jobs
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