"Since the advent of YouTube over 20 years ago, children have dreamed of skyrocketing to stardom simply by uploading videos of their lives and hobbies. The rise of TikTok over the past decade has further fueled young people's aspirations of becoming a social media influencer, especially as creators tout brand deals worth thousands of dollars and high payouts from the app's Creator Rewards Program, which pays them per view on qualified videos."
"Syracuse University's new Center for the Creator Economy aims to fill that gap. The center, which will officially launch this spring, will develop upward of 12 courses related to content creation, from technical skills to how to build a brand; by fall 2026, the center will offer a full-fledged content creation minor. It will also be home to a content creation makerspace, currently under construction, where Syracuse students can utilize high-quality cameras, green screens, podcasting booths and more."
Children have pursued stardom by uploading videos since YouTube's arrival, and TikTok has intensified young people's aspirations with lucrative brand deals and Creator Rewards payouts. Surveys find 57 percent of Gen Zers would like to become influencers and 12 percent actively aspire to do so. Few higher education institutions have formally engaged that demand. Syracuse University is launching a Center for the Creator Economy to develop about 12 courses, create a content-creation minor by fall 2026, and provide a makerspace with high-quality cameras, green screens, podcast booths and more. Vice Chancellor Mike Haynie conceived the center after student business pitches, and the influencer industry is projected to grow toward a half-trillion-dollar market.
Read at Inside Higher Ed | Higher Education News, Events and Jobs
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