The 2025 PRWeek Healthcare Awards took place in Manhattan, shortly after the murder of UnitedHealthcare's CEO, Brian Thompson. The event, marked by challenges like high corporate profits yet concerning public perception, showcased the industry's efforts in public relations. Eli Lilly's strong performance, particularly with the launch of a costly Alzheimer’s drug, contrasted with Cigna's net profit decline. Despite these challenges, the event celebrated innovative marketing strategies in a sector facing public skepticism and changing government oversight, including the influence of Trump's new health secretary.
There was also the looming specter of an antagonistic new health secretary installed by Donald Trump.
The company's net income was up 102 percent since last year. Their profit margin leaped from 15 to 24 percent.
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